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Your Friend is sharing the “Apple maintains “Think Different” trademark” link with you.
“Apple maintains “Think Different” trademark” - TUAW.comhttp://www.tuaw.com/2009/12/09/apple-maintains-think-different-trademark/?icid=px-iphone
When Steve Jobs returned to Apple in 1996, the public’s perception of the company was grim. To make a long story short, Steve’s plans for resurrection included changing that, and the “Think Different” campaign was among the first steps. There were television ads, print ads and slogans printed on Apple packaging.The phrase was replaced with the “Switch” and “Get A Mac” campaigns, but didn’t disappear for good. A portion of the poem from the TV ad can be found on the high-res version of the TextEdit icon in Leopard and Snow Leopard. Earlier this year, “Think Different” began appearing on 21.5” and 27” iMac boxes.This week, Patently Apple reports that the US Patent
When Steve Jobs returned to Apple in 1996, the public’s perception of the company was grim. To make a long story short, Steve’s plans for resurrection included changing that, and the “Think Different” campaign was among the first steps. There were television ads, print ads and slogans printed on Apple packaging.The phrase was replaced with the “Switch” and “Get A Mac” campaigns, but didn’t disappear for good. A portion of the poem from the TV ad can be found on the high-res version of the TextEdit icon in Leopard and Snow Leopard. Earlier this year, “Think Different” began appearing on 21.5” and 27” iMac boxes.This week, Patently Apple reports that the US Patent Sent from my iPhone
